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Ford EcoSport targets China’s Post-80s by addressing their anxieties
The “Post-80s” (people born between 1980-1989) are a frequently targeted consumer group in China. They are often described as more Westernized, individualistic, independent and even rebellious....
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In India, Vodafone’s women-only stores among several telecom initiatives...
The percentage of women in India’s workforce has fallen so sharply that it has skewed the global numbers, prompting an International Labour Organization investigation. ILO’s new report expresses...
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Nedbank ‘My Financial Life’ tool helps curb South Africans’‘ostrich mentality’
Unlike most of the other BRIC countries, the level of financial literacy is quite low in South Africa, as evidenced by our lack of a saving culture. According to the World Economic Forum’s 2011-12...
View ArticleIchitan green tea brings Thais a debt-focused hero
In recent years, the higher cost of living, unemployment and drought have pushed many Thai families into long-term debt. In a March 2012 study by the Thai Chamber of Commerce, 80 percent of Thais...
View ArticleWith anxious parents-to-be, Google shows how its tools make life easier
Fear of the unknown is one of the greatest causes of anxiety, especially when dealing with it alone. An online ad for Google demonstrates how the company’s tools, such as Google Chat or Google+, can...
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Petco’s Whole Pets website provides ‘pet parents’ with information hub
Communicating and understanding our pets is difficult. Are they enjoying their food? Feeling upset? Happy? How do they feel about sleeping in the bed versus on the floor? How can we really know? The...
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JWT’s ‘State of Men’ study finds men anxious about body image
A JWTIntelligence study featured in our latest trend report, “The State of Men,” explores several sources of anxiety for men today. One is physical appearance: Factors including the constant sharing...
View ArticleWhat’s keeping the world up at night? Anxiety around the globe in 2 minutes
For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we...
View ArticleAbsolut, Johnnie Walker aim to inspire Generation Go
We’ve seen brands responding to Millennial anxiety—brought on by high unemployment and ongoing economic malaise—both by addressing the jobs issue directly (Campari, McDonald’s, Benetton) and by aiming...
View ArticleUnilever’s Project Sunlight video asks, ‘Why bring a child into this world?’
Issues like global warming, terrorism, food safety, pollution, epidemics, etc., stir up dark visions of the future among many. And while potential parents have long asked, “Why bring a child into this...
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2014 AnxietyIndex Report: Ebola
Ebola. The name itself evokes various emotions for all of us—fear, frustration, anger, and perhaps most of all—anxiety. For the last month, JWT’s AnxietyIndex has been navigating consumers’ sentiments...
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